As the founder of an international youth humanitarian organization, Christal Earle had been working and learning from a local community of garbage dump workers since 2005 on the north coast of Dominican Republic.
Among everything else in that garbage dump, there was also an overwhelming amount of tires. They were a breeding ground for mosquitoes carrying deadly diseases and they were a toxic nightmare.
In 2010, an unexpected turn of events in Christal’s journey left her facing the fact that she was going to have to rebuild her life between two countries. She was now torn between Canada, where her career was based, and the Dominican Republic where her adopted daughter couldn’t leave.
In early 2017, the idea struck for the first time. Why not use tires for soles on beautiful hand made shoes - and create a way to help the most vulnerable people in the process?
The ability to ask a different question has led us on this journey that continues to expand and grow.
It's not just our story, nor is it a tire's story.
This is the story of people like you: people who know they want to be proud of their choices. Our team ebbs and flows and covers many generations of people from many different parts of the world.
All of us have stories and reasons for why we do what we do.
And all of us have one thing in common: we are curious and inspired by the continuing question of how we can create something that is a growing reflection of our love for people and planet.
The choices we make should be a reflection of what we value.
Conscious fashion can be at a fair price for all of us
Your choices are part of a better future we are building together
We want to inspire you to be proud of what you own
As our founder and chief optimist, Christal calls both Toronto and Cabarete, D.R. home. From starting a global charity in 2000 to living between two countries for 10 years, because of an international immigration situation gone sideways, she has kind of done it all.
Brave Soles was born out of her love for people, planet and great shoes 😉
Retail Manager, Dominican Republic
As one of 8 kids, Scania knows a little bit about sharing resources effectively :)
Born and rasied on the north coast of the Dominican Republic, Scania is a proud single mom of three kids, a supportive sister and aunt, and a dedicated daughter.
Her work with Brave Soles provides us all with the confidence that things are actually going to get taken care of, no matter how crazy they may get at times 🤭
Digital Marketing and Social Media
Originally from Salvador, Brazil, Toronto is now home for Rafeala. In in her words...
"I'm a Fashion Business graduate that is passionate about digital marketing. I was born in Brazil, but I now get to call Canada my home.
I joined the team as an intern in October 2020, and I am so happy to be having this opportunity to grow and learn from my amazing boss!
By the way, I am the face behind all the Instagram posts and reels 😇""
Director of Design and Photography
Augusto is the reason we have such great photography, classic designs, and behind the scenes flow.
Originally from Mexico City, his Spanish skills have also played a huge part in making sure we actually say what we mean to say with our suppliers and team in Dominican Republic! 😬
Carol is the glue that helps us work together and stay on track. As a certified coach with a Masters in Leadership, Carol helps us stay close to our why and clear on who we want to become.
She is a voice of wisdom, a sounding board and sometimes a gentle nudge to consider things from a different perspective 😘
Customer Success Team Lead
Originally from Syria, Bissan now calls Canada home.
After completing her degree in engineering in Syria,
she launched into working in customer service in telecom and stock managements.
Bissan joined our small team in the summer of 2020 as an intern and has become a valuable part of what we are building. She's a great listener and big believer that "life is beautiful when we know how to live it."
Her favourite things are singing, painting and shopping...all of those things are why we love her ❤️
Digital Merchandising Intern
Negeen is a Fashion Management student at George Brown College. She extremely passionate about art, fashion, and helping others. She's dreamt of becoming a designer since she was a little girl! ❤️
She's excited to be part of Brave Soles as it gives her the opportunity to incorporate all the things she loves into her work.
Helping others inspires her to do more, and she can't wait to learn more about the sustainable fashion industry.
Originally from the world of interior design, Rachel has been in sales for most of her career.
Rachel has been a passionate fashion maker since she was little. She loves pilates, shopping small/local, and her husband (whom she happened to meet on a tour bus with Christal and 30 other people who traveled across Canada doing high school motivational presentations!). True story ❤️
Social Media and Design
Yona is a Fashion design student who is willing to tackle just about anything. From digital content creation,
to inventory management, to design illustrations - at
Brave Soles, she's done it all.
A creative at heart, she loves to make and bake but her lifelong dream is to someday travel overseas as a street musician. 🚲
Digital Marketing Lead
Miranda is a Toronto-based digital marketer, creative and entrepreneur. A graduate of Ryerson University’s Creative Industries program, she has foundations in fashion, media, business, and communications.
"I am passionate about travel and having a global mindset. Openness and curiosity shape my world view and allow me to continuously create. Social consciousness and innovation are what attracted me to Brave Soles; I'm proud to be a part of this sustainable brand that is making a real impact in slow fashion."