Good People Doing Good Things:
Adila Coker

Adila Coker

It'sno secret that the global fashion industry has a huge problem with pollution, waste and human rights issues.

We all know that organic and sustainably made claims are great to make...but how can you be truly sure that you are actually putting your money and love into the truth?

As part of our Good People Doing Good Things series, we asked Adila Coker, founder of The Good Tee and the author of "Source My Garment" to show us why now, more than ever, you should truly know the answer to #whomademyclothes.

Damn Good Cotton

Adila Coker is the author and serial entrepreneur behind Source My Garment and the founder behind The Good Tee. She has invested over a decade of experience working closely with offshore factories, as well as partnering with and building businesses within the fashion industry.

It was through one of her countless trips overseas that she started to learn about the ongoing issue of farmers in India committing suicide.

Since 2002, nearly 300, 000 farmers in India have committed suicide and very little attention has been given to this massive issue. With high levels of illiteracy many cotton farmers live in poverty and depend on middlemen who often buy their cotton at prices well below the cost of production.

"It’s not right, and something needs to change. I decided to utilize all my experiences and knowledge to create a brand that exemplifies responsibility."

Born out of the need to be a positive example of a responsibly made product and set a precedent in the fashion industry, The Good Tee designates 3% of their purchases to support farmer collectives.

With a fully transparent fair trade supply chain, they are able to create a product with minimal environmental impact.

Wondering #whomademyclothes? The Good Tee is fully transparent, mapping out each step and supplying names directly on their website.

Wondering what the factory looks like? A video will walk you through the entire factory, which started in 1994, is run by Franciscan Nuns as a means to support their old age home and orphanage.

Respecting the supply chain plays a critical role at every step and contributes to the good vibes each product emits.

"The Good Tee’s mission is to be a positive example of a responsibly made product and set a precedent in the fashion industry. Starting from the cottonseed - sourcing only certified organic Fair Trade, which supports the often neglected farmer, to being fully transparent and creating a product that has a minimal footprint.

Our superpower is responsibility. Every product has a life cycle that begins at research and materials, to production, distribution, consumer use and end-of-life.

At each step, The Good Tee implements ways to create a sustainable product that cares for our planet and the people that put their hearts into each product."

The Good Tee

We love what Adila and the people behind The Good Tee represent and here are some of our favourite things from them:

The Vneck
Bat wing Tee - The Good Tee

The Relaxed ¾ Sleeve V-neck
 This ¾ sleeve tee features a trendy curved unfinished shirttail hem and a relaxed fit for casual comfort. A year-round closet essential perfect for layering.

Womens Relaxed Fit Batwing Tee
Chill all year round in our thoughtfully-designed high-low relaxed-fit tee. Featuring ¾ sleeves with longer rib cuffs and flattering diagonal front and back seams, this unique piece offers a rare combination of being both eye-catching and comfortably relaxed at the same time.

THe Good Tee Baby basics

Baby Short Sleeve Diaper Shirt [Pre- Order]
THE softest and safest 100% organic cotton to put on your little one's skin.

The Good Tee

This blog is part of a series we are doing here at Brave Soles called "Good People Doing Good Things." 

It takes courage to stay the course and stay true to your values and vision.  Now, more than ever, we believe in the power of raising our voices, passion and attention to GOOD PEOPLE DOING GOOD THINGS.

Do you have someone you recommend us to feature here? Send us your ideas at

Need some inspiration? Read more of our Blogs...

Laurinda Lee
Farrukh Lalani
chic made consciously