The Moms Who Dreamed up Affordable and Organic Kids' Clothes
all want to make better choices. However, being able to choose an entirely organic and sustainable wardrobe for our kids has not been a reality for many of us.
Kids clothing is evolving. But in many ways, sustainable kids' clothing has not been widely adopted because it is simply not within reach for many parents.
But Greendigo is changing that.
Founded by sisters Barkha and Meghna and based in Mumbai, India, Greendigo is not just another cute kids' clothing brand. I
n fact, it's creating an entirely new category for kids' clothing: organic, sustainable and VERY affordable.
Children’s skin is about 30% thinner than adults, and this means it's more absorbent of substances present in their clothes.
With increasing exposure to pollutants and toxins in most clothes available today, there is a significant rise in the number of kids prone to allergies, skin rashes, respiratory disorders and many other health threats. Synthetic garments take a long time to decompose, creating long-term pollution which in turn impacts the future generations who will inherit this planet in the days to come.
"Organic has to be the new normal. The widespread adoption of organic clothing will happen only when consumers realize that organic garments can be fun, affordable, low maintenance and for everyday wear. Furthermore, while parents of young children are aware of the choices they need to make, authenticity of the garment being actually sustainable or organic is often questionable. " (Greendigo)
Greendigo offers 100% organic clothing certified by GOTS (Global Organic Textile Standard). The brand understands that an outdoorsy lifestyle is paramount for the wellbeing of kids which is why their garments are machine washable, hardwearing and practical.
Their clothes are capsule wardrobe friendly and their range includes everyday essentials such as leggings, tees, polos, light jackets, dresses etc. which make mix and match a whole lot of fun.
"Our entire supply chain, from farms to factories, and from fabrics to dyes and colors is 100% certified by the Global Organic Textile Standard (GOTS). This affirms the organic status of raw materials and also guarantees that the manufacturing processes are environmentally and socially responsible. The cotton farmers get a fair price for their produce which helps them break away from a vicious cycle of debt, the factories are free of child labor and offer fair and safe working conditions to all workers.
Also, our processes eliminate the use of artificial fertilizers, chemical pesticides and toxic dyes and colors, the health of farmers, factory workers and consumers is safeguarded. This also prevents harmful chemicals to make their way up food chains and contaminate water bodies." ~ Greendigo
Greendigo’s clothes are soft, comfortable and devoid of harmful chemicals, making them safe for the delicate skin of children. They make clever designs which offer more wear to the consumer and being long-lasting, their garments make for great ‘hand me downs’.
And, best of all, they are FUN while loving people and planet!
This blog is part of a series we are doing here at Brave Soles called "Good People Doing Good Things."
We simply want to share brands and ideas with you that we believe are worth sharing.
It takes courage to stay the course and stay true to your values and vision. Now, more than ever, we believe in the power of raising our voices, passion and attention to GOOD PEOPLE DOING GOOD THINGS.
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