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"Giving Tuesday" is Really About This One Thing

November 27th is known online as, "Giving Tuesday". It's a day that has come to be when non profits encourage shoppers to counter their post-Black-Friday commercial rush with a little bit of charitable generosity.

I like that idea.

However, I am also a big fan of giving every other day of the week - because giving isn't about money.

Giving is actually about kindness.

The opportunity to choose kindness will show up in the most unlikely of ways. Being kind is just as much about considering your habits as it is about helping little old ladies across the street. 

Kindness can be about owning up to your choices and acknowledging that they really do have the power to make a difference.

Recently on the IDEAS podcast, I heard well known environmentalist Graham Saul talk about how environmentalism has a message problem. As in, there is not one cohesive message that we all can understand and rally around when it comes to the environment. 

I agree.

Some people are focused on forests, while others are focused on how we use resources. All of them are equally important, but not all of them are treated as such. 

That's why, since the first day we launched, I believed in the core of my being that Brave Soles had to be built on kindness.

Kindness to people and planet is not just a nice thought; it's a call to justice and equality. We all deserve equal access to being treated with dignity and respect; whether that be towards humans, animals or the earth we share. 

To live and choose kindness is to truly draw a line in the sand that serves as a notice to how we are going to live and show up in this world.

This Giving Tuesday, we want to call you to make a kind choice. Perhaps that choice results in some of your financial resources going towards a charity you care about. That's great.

However, it may also mean that you are going to consider how to make kinder choices, as well.

Maybe it means both.

But do yourself a favour, okay? 

Do something today that reminds you that your choices matter. 

Because they do. 

xo

 

 

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When is a Shoe Bag More Than Just a Bag?

When is a Shoe Bag More Than Just a Bag?

When we first began to dream about creating something with a bigger mission behind it, I was only thinking about one way to accomplish our mission. I thought it would only be done through the product we were creating.

We carefully planned out our styles, our processes and even our logistics.


However, there was one thing we didn’t think about: the possible potential for the packaging of our products. When we began to think about what we could do, we got excited about what it could provide for our mission as a company. 


Each Brave Soles item that leaves us and goes out into the world arrives at its destination wrapped in its own unique bag.


Granted, there’s nothing that special about a simple bag.


Except when you consider that you and I are not separate from the items we fill our world with.


We are connected to it all through the stories that are interwoven in our lives.


A simple shoe bag from Brave Soles can tell a great story:

  • It could have been the robe in a Christmas pageant worn by a “wise man”
  • It might have even been a maxi dress that had a lot of great cocktail parties before it went off rotation
  • Perhaps it was destined for the landfill as a roll-end and one of our team members dug it out of a back storage room in our continual quest to upcycle materials.

In our journey to grow and learn how to continue to bring our love of fashion, people and planet together, our little shoe bags have come to represent something to us that is personal, unique and inspiring.


Those little shoe bags represent the beginning of a new life for everything that’s connected to them. They keep the fabric out of landfills and they give your items a longer life by protecting them, However, perhaps the most exciting for us is that they help to provide tangible income for ladies in the communities we work in.


One of the those women is Carmen.


Carmen is a jewelry artisan and seamstress. She has come a long way in her journey from being vulnerable as a young single mother to being a homeowner. Much of that is due to the kindness of Canadian volunteers who helped her build her own home.


But that was just the beginning.


Along the way, Carmen also realized that she had some great skills and ideas. Most of all, she has shown herself and the world that she has the drive and integrity to make her ideas happen.


Carmen is one of our suppliers in our ever-growing supply chain for Brave Soles. We helped her buy her first sewing machine and she has helped us solve a problem for our packaging.


We all share part of the story of beauty in the world. Thanks for joining ours.

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A Quarter Turn in Your Thinking Can Make a Huge Difference

A Quarter Turn in Your Thinking Can Make a Huge Difference

When I think about how I want to move forward and how we can help people do the same, I think about the quarter turn of a champagne bottle.

There is no judgement on the sediment that collects in the bottle. It just is.

You don’t know what you don’t know. Until you know.

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How Do You Measure Sustainable Change?

How Do You Measure Sustainable Change?

Have you ever wondered how to measure sustainable change? We are embarking on an exciting next step in Brave Soles. Well, truthfully, at this point, every next step is exciting, but this one is especially so :)

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