Should we call it sustainable fashion? Eco-friendly? Ethical?
It was not easy to nail it down. All of them are true and yet none of those terms completely encapsulate what we are and how we are evolving.
I have come to realize that the opposite of feeling hopeless is not to simply feel hopeful. Hope is relying on something outside of yourself that is still beyond your control. Although it helps us to dream of something different, we can’t co-create our world or future with hope alone. Hope is an ideal to hold out when we want something to happen.
However, choosing the next step that is within your power to take is how change actually begins to happen.
In Brave Soles, we want to create ways for your choices to matter.
We love beauty. And the only true beauty that exists in our world is the kind of beauty that provides dignity to others and honours the world we all share.
We can’t stop the world from needlessly consuming things overnight. But you and I can make changes that help it right now.
For us, one of those places is with the possibilities in recycled tires.