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Meet Florence: Shoe Lover, Free Spirit, Step Mom and Brave Soles Co-Founder

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Florence Levasseur is a shoe lover, a stepmom, and a free spirit. She's also our Co-Founder and the architect behind the scenes of our online presence.


Flo moved from Montreal to the north coast of Dominican Republic to be with her loves, Tommy and Ljana. Her life is busy and fulfilling with her rancher/kiteboarding husband and her active 7-year-old stepdaughter. Her world is also full of dogs, cats and a lovable donkey named Lola.

However, she also works hard with us at Brave Soles - and we wanted to find out what makes her tick, so we asked. 

1. Where are you from?

I’m from Montreal, Canada. You know, the French part ;)

2. What inspired you to get involved with Brave Soles?

After working full time for a few years for a big corporate company, I realized I wanted to spend more time with my family, work on our farm life, and maybe (believe it or not!) even make goat cheese.

However, it only took me two months to reach the conclusion that you can’t take the city girl out of me completely. I need to be back in the hustle that working with other people provided me.

I also wanted my next move to be something I could help create from the very beginning stages.

When I discovered the vision for Brave Soles, I knew that it was something that I could not only get excited about now, but know I was building something that could have future impact as well. 

3. What do you enjoy about your job?

When you are building a vision like Brave Soles, you quickly realize that what you love and appreciate the most are the people who make it possible. Our suppliers and our customers are both equally amazing for us to build relationships with. 

We live and work in various communities that represent a wide range of people, and yet we are all doing something together to make the future just a little better. 

I feel that's something worth pouring my passion and love into.

4. What's important to you in life?

To feel fulfilled and be happy with who I am and the life I am living. Without happiness, nothing else matters.

5. What's your current fave Brave Soles shoes/item?

Tough question... Constanza in all the colours, but also the Oceana!

Oh, and the Florence, because...obviously!

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